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- Bancassurance is the selling of insurance products through banks distribution channels.
- Potential for banks to leverage customer base to generate risk free income from non-interest sources.
- In Many markets (especially in Europe) Bancassurance is the primary mode of distribution of Insurance Products.
- It is also fast catching up in markets in the far-east, India and the Middle East.
- According to a recent sigma study, Bancassurance is on the rise, particularly in emerging markets.
- Insurers have been successfully leveraging Bancassurance to gain a foothold in markets with low insurance penetration and a limited variety of distribution channels.
- Europe has the highest Bancassurance penetration rate.
- The outlook for Bancassurance remains positive worldwide.